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| red dot design award 2009 |
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Renewed double success for AGROB BUCHTAL
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Renowned design competitions are an important benchmark: manufacturers and developers can directly compete against each other, potential buyers are given a valuable orientation aid for above-average design quality. Besides formal requirements, importance is also attached to other criteria such as e.g. degree of innovation, functionality, ecological compatibility, durability or the emotional content of a product. One of the internationally most famous prizes is the red dot design award.
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Already in 2008, AGROB BUCHTAL had successfully participated in this competition for the first time. At that time, the series BOSCO won a red dot design award, and the series GEO with its photoluminescent glass indicators was honoured with a "Special Distinction".
Encouraged by this, the company this year participated with the two newly developed series REFLEX and VISION, which are predestined for representative areas. The proud end result is a 100% success, because both candidates won the coveted red dot design award. Thus, AGROB BUCHTAL has established itself as trendsetter within a very short time and impressively proved that tile design made in Germany is absolutely competitive.
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REFLEX is characterized by structures resembling organic tissue and sophisticated matt-gloss impressions which are based on a special finishing technique. Depending on the incidence of light, alternating reflections occur which create a luxurious and noble ambience.
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Thanks to its silky-matt surface with a filigree, thread-like relief, VISION conveys a quite special impression which is reminiscent of fine stress marks. Formats with edge lengths of 90 cm give this texture an elaborate and refined appearance. A sensuous effect is created without superficial, cheap showmanship.
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Valuable information about the red dot design award
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| Since its beginnings in the year 1955, it has developed into one of the biggest and most important design competitions of the world: in 2009, exactly 3,231 products from 49 countries were submitted to the expert judgement of the jury in 17 categories. The members of this jury are exchanged every year; this time, it was composed of 27 experts from Chile, China, Mexico, Israel, Italy, Singapore, the United Kingdom, the USA and many other countries. The award-winning products will be presented in a special exhibition as of June 30, 2009 at the red dot design museum in Essen/Germany. |
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