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The four-star superior hotel Ameron Neuschwanstein Alpsee Resort & Spa is located at one of the places of longing in Europe and one of the internationally most famous landmarks in Germany. In a 100-year-old building ensemble at the foot of the royal castles Hohenschwangau and Neuschwanstein, nature and culture merge into a unique resort. The international guests enjoy a break from everyday life in the 850 sqm "4 Elements Spa & Fitness" with a spectacular view over the Alpsee.
The Paracelsus Bad & Kurhaus, which opened in the 4th quarter of 2019, is already exceptional because it is located in the middle of the city of Salzburg (Austria) as a five-storey spa, bathing and sauna world. In addition, the architects from the Viennese office Berger+Parkkinen created an impressive building sculpture which offers a high degree of security despite its extensive openness. Wall and floor tiles of the Savona series of Agrob Buchtal play a key role in this.
The change from the point of sale to a point of experience is a logical consequence of the tension or the merging of online and offline trading. This is why the renowned project management specialist ECE, which is the European market leader in the field of inner-city shopping centers with around 200 shopping centers in 11 countries, is relying on a new platform for brand staging and product presentation. With a pilot store in the Limbecker Platz mall in Essen, the company is presenting a mix of pop-up and concept store with changing themes and experiences. The rapid implementation of the multifunctional concept was made possible thanks to the innovative DryTile system with ceramic tiles which can be laid dry (without adhesive). In addition, the corresponding flooring was so cleverly integrated into the mall's traffic area that visitors are guided directly into the store.
Deutsche Steinzeug Cremer & Breuer AG has consistently further developed in the Architectural Ceramics market segment with the brand AGROB BUCHTAL in recent years. Modularly combinable colour and format systems, an extensive range of swimming pool products,, slip-resistant surfaces and facade systems are examples of the wide spectrum of solutions for the most diverse industries and areas of application. In 2018, the innovative DryTile laying system ("dry", i.E. usable without tile adhesive) was introduced, which is predestined for all areas where speed and flexibility are required. In order to further strengthen these business segments, the brand will focus its marketing and sales activities even more intensively on architects and key accounts as well as the expansion of digital services in future.
The corona crisis poses great challenges to society and the economy. In order to meet its responsibility, Deutsche Steinzeug Cremer & Breuer AG (DSCB), like many other companies, has taken precautions to protect its employees, partners and customers, such as, for example early and regular information, modified rules of access and behaviour, shift models for equalizing parallel presence, closing of factory exhibitions and intensive use of home office also for the sales force in the field. Although with caution and spatial distance, DSCB remains close to the market and the customers.